Posts Tagged ‘naming’

GIGO… The brand

21Jan13

Oh Lord, I’ve just discovered a brand that’s a perfect marriage of product names and GIGO. (A pure coincidence, I swear). I bring you GIGO underwear, “100% MADE IN COLOMBIA”. Watch your back, David Beckham.


Filed under: Language   |  3 Comments
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The Wrong Way to name a car: international branding blunders

15Jan13

Product naming is an important part of branding and marketing, and one where international businesses can make costly mistakes if they fail to understand local language, slang, and all the connotations of a given word. Here are a couple of potential branding disasters in the car industry, courtesy of the Institute of Translation and Interpreting’s […]


Filed under: Language, Translation   |  12 Comments
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