Posts Tagged ‘Business’
Time for a poll, I think, what with David Cameron throwing the gatto among the piccioni with his planned referendum on membership of the European Union. For some of us, EU membership is a business/market access issue, for some it’s all about annoying rules and regulations, and for others it’s emotional — we feel European. A […]
Filed under: Language | 1 Comment
Tags: business, Business, European Union, Language, polls, Polls, Translation, UK referendum
GIGO… The brand
Oh Lord, I’ve just discovered a brand that’s a perfect marriage of product names and GIGO. (A pure coincidence, I swear). I bring you GIGO underwear, “100% MADE IN COLOMBIA”. Watch your back, David Beckham.
Filed under: Language | 3 Comments
Tags: branding, Business, GIGO, Language, marketing, naming, Underwear
Product naming is an important part of branding and marketing, and one where international businesses can make costly mistakes if they fail to understand local language, slang, and all the connotations of a given word. Here are a couple of potential branding disasters in the car industry, courtesy of the Institute of Translation and Interpreting’s […]
Filed under: Language, Translation | 12 Comments
Tags: branding, Business, car industry, Language, marketing, naming, New York Times, Translation
It’s been a while since I wrote about my (and your) favourite or least favourite words. But at Glasgow’s State of the City Economy Conference last week (9 Nov), some of the buzzwords and -phrases used by the speakers set my teeth on edge. And then I read a Macmillan Dictionary blog post on nouning and verbing, so […]
Filed under: English, Language | 15 Comments
Tags: Business, buzzwords, English, jargon, Language, nouning, verbing, words
I attended Glasgow’s 15th State of the City Economy Conference today. There was a lot of talk about the importance of global marketing, exports, tourism, international financial services: international business, in short. There was talk too about education, training and skills, from school to college to university to apprenticeships. But not one word about the […]
Filed under: Language | 4 Comments
Tags: Business, city economy, Glasgow, internationalisation, Language, skills
Words to good effect 